Marketing in luxury products

Live shopping: the new jewel in the crown for the luxury sector

The luxury goods sector has been traditionally characterised by greater involvement from the consumer in the shopping process, revealing more rational and reflexive conduct due to the amount usually spent on luxury products. The marketing strategies used for luxury products are highly specific. For example, the luxury goods and services industry never skimps on providing as many product demos as might be necessary or on developing an in-depth sales strategy. The sales process itself has to be a premium experience for the buyer and this is where Live Shopping can make all the difference. If you are engaged in the online luxury goods and services industry, our white paper contains everything you need to know about live shopping: from its origins to the most recent data, including the various formats and major success stories.

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