Live and phygital shopping: two sides of the same coin
The retail sector revolution has been given its own name: Phygital. The incorporation of digital technologies into offline retail will be a before and after in how we shop. Beacons, touch-screens, ID light, smart changing rooms… many concepts and capabilities are shifting from the online world into physical stores in order to offer seamless omni-channel shopping experiences. The same thing is happening in the other direction. Live shopping is a response to personalising the online shopping experience and providing any e-commerce business with the advantages that human interaction in real time can bring to the shopping experience in general and sales conversion in particular. If you are engaged in the phygital industry, our white paper contains everything you need to know about live shopping: from its origins to the most recent data, including the various formats and major success stories.