The use of video and live shopping in the cosmetics industry
Live shopping puts its best side forward in the cosmetics industry
If there is one e-commerce sector where promoting the most suitable products to suit our needs makes all the difference in the shopping experience, that would no doubt be the health, beauty and cosmetics industry. If that real-time advice can be combined with the power of a live demo, then it becomes clear that live shopping offers a powerful tool to the cosmetics industry and can translate into a healthy boost in business metrics. If you are engaged in the health and beauty industry, our white paper contains everything you need to know about live shopping: from its origins to the most recent data, including the various formats and major success stories.