A One-to-Many show is a live and direct event for many viewers. A presenter or host showcases products or services, and viewers watch the show like they would watch a television program, except they can buy any of the products presented.
The presenter interacts with his audience through the chat, polls, games, or even by inviting a viewer to participate in the show.
A One-to-One session is a more exclusive private sales session, which can include up to 3 clients. The salesperson presents products of interest to the client and answers any of their questions or concerns live. The session is private and not open to participants. It is an excellent way to transform the “physical” sales experience into an online one.
The One-to-One or One-to-One Live Shopping sessions are recommended for brands with high-value products or services that often need the help of a salesperson to showcase and explain all the advantages and benefits. The luxury sector is a great example, but One-to-One is also great for investment products such as electronics, furniture, etc.
At ONLIVE.SITE we have calculated that with average baskets values greater than € 100, it is already profitable to dedicate a full-time person to selling through One-to-One Live Shopping.