Live shopping in the food industry

One of the most eye-catching success stories for live shopping in China is that of Duo Duo Live. The Chinese marketplace specialising in direct-to-consumer sales for agricultural produce was one of the first platforms to adopt the live shopping format and, today, has sold millions of tonnes of fruit and vegetables from all rural parts of China. However, besides the direct sale of all kinds of produce (especially plant-based foods and products for a healthy lifestyle, etc.), the food sector can make use of Live Shopping in other very interesting ways. Food processors are one clear example, the traditional sales model for which was based on home demos. With live shopping, this sector has found the perfect way to offer personalised or group demos for its products and features without the need to send sales professionals to people’s homes. If you are engaged in the food industry, our white paper contains everything you need to know about live shopping: from its origins to the most recent data, including the various formats and major success stories.