ONLIVE.SITE BLOG

For the longest time, the physical and the digital worlds were mostly separate and practically at odds with one another. E-commerce was largely viewed as a threat to its brick-and-mortar counterparts and reconciliating the two seemed almost impossible… until the pandemic reminded us that no one wanted to see physical...

Sales innovation examples abound in the tech industry more than in any other. Yet, at a time when consumers are fully embracing the phygital mentality, it is becoming crucial for other actors to understand the power of sales technology. With the right tools at your disposal, you can leverage these trends and implement...

Social media platforms are no longer just virtual places where users can share videos they enjoy and keep up with their friends. Instagram, Facebook, TikTok, or Pinterest just to name a few now offer shopping features that brands of all sizes can take advantage of. But what is social commerce, exactly? And how can you...

Although many changes are happening in the industry, below are the best upcoming trends in ecommerce you can leverage to find new audiences, build a loyal customer base, and stay ahead of the competition.

When it comes to boosting traffic to your website, there are countless strategies to choose from. Many of them are quite effective at attracting qualified visitors to your landing pages and, at that point, you might think that the most difficult part is out of the way. Except that it takes a lot more than a beautiful,...

One may to be tempted to think that any traffic to a website is good to take, and that if you are getting a large number of visitors, then it must mean that your visibility is adequate. And yet, as encouraging as it may be to find many Internet users gravitating towards your site, it doesn’t necessarily imply that...

Live shopping can drive customer engagement in a completely novel way. But taking that step into this medium of reaching audiences does require a bit of a learning curve. Not only are there technical factors to figure out, but it requires a method to presenting products quite different from traditional sales methods....

We have covered before how live shopping is set up to be the next crucial step for brands across the globe. With live shopping, you engage audiences through a highly human connection that leaves everyone satisfied. But what happens after the stream? Can you reuse live shopping video streams?

Whether you are a live shopping veteran or new to e-commerce, mastering this medium can take time. Onlive has spoken to some of our most successful clients to see what their take is regarding what works and what doesn’t for live shopping. So, to keep your brand moving upward, we have put together their top live video...

Knowing how to engage live shoppers will be crucial for your brand. A bored or disengaged customer is one who will not only not buy anything during a session, but they might never return to your brand. In other words, the stakes are high; success for e-commerce relies more heavily on customer engagement than other...

Being successful in e-commerce depends on maximizing the various opportunities presented in the online world. Being able to engage with consumers across multiple platforms is a vital part of this. Live shopping is one of the latest ways to truly engage with your audience and boost your brand as a whole. But is live...

Boosting your brand’s popularity and relationship with its followers depends on delivering a unique experience. But uniqueness alone is not enough! To maximize engagement, it is vital to present an enjoyable and pleasant atmosphere and setting during your live shopping streams. With this guide to setting up your live...