New Trends in Customer Service: Technology at the Heart of Customer Care
The rise of Internet-based technology has created a world where consumers expect more from brands, who need to keep up with new trends in customer service if they want to stand out. Fortunately, professionals have an ever-growing number of solutions at their disposal to ensure their customers’ satisfaction and to...
What Is Live Shopping?
Live shopping has hit the ground running in the e-commerce world, becoming the go-to choice for countless brands to engage their customers and promote their business’s growth. But what is live shopping? And what could it mean for your brand?
How to Host a Virtual Event – 6 Tips
If the global pandemic revealed anything, it is that distance is no longer an issue when it comes to organizing a successful event. In fact, companies have found hosting a virtual event to be a universal, cost-effective way to engage with their audiences that continues to be relevant in the post-COVID-19 world. With...
What Is a Personal Shopper and How Can It Boost Your Sales?
E-commerce professionals operate within a highly competitive environment. Across every sector, businesses with an online presence need to stay abreast of the latest trends in customer service if they want to stand out. Personal shopping is one such approach. By focusing on influencing the consumer purchase decision...
Choosing the Right Host for Your Live Shopping Stream
Products are the lifeblood of a brand. But choosing the right host for your live shopping stream lays the foundation for successfully engaging your audience.
What is a Shoppable Video and How it Works
Content marketing is imperative to any successful digital marketing strategy or sales funnel. A key subset of content marketing is, of course, video…
Differences Between Upselling and Cross Selling
While it’s an incredible accomplishment to convert a potential customer to a paying customer, the job of an e-commerce business doesn’t stop there. In fact, it’s only just begun…
Types of E-Commerce Business Models
With e-commerce revenue increasing year-over-year globally, it’s no secret that the future is, in fact, in e-commerce. Heck, it might just be the present… With that said, while having a great idea is a start, much more is required to succeed in the e-commerce arena.
Tips on How to Get More Traffic to My Website
Like many online businesses in today’s competitive and arguably saturated digital ecosystem, you’ve likely been struggling with building your online presence and driving traffic to your website. While building your online presence encompasses several avenues including email, mobile, and social media, it all reverts...
Abandoned Shopping Carts: How Can They Be Reduced?
Consider the topic of abandoned shopping carts the equivalent of customers visiting a retail store only to walk out empty-handed. While it’s bound to happen to some degree no matter the business, if rates become too high, it’s likely an indicator that something’s wrong on the business front.
The Ultimate List of Best Online Items to Sell
As an E-commerce business trying to succeed in today’s competitive online arena, there are several considerations to be made aware of…