While limiting email marketing mistakes is important, identifying and implementing email marketing best practices will all but ensure success…The adage that “email is dead” is one that many subscribe to, however, it couldn’t be less true… Email isn’t only a leading distribution platform for businesses and brands but...
While many have the naive opinion that email is dead, this limiting belief couldn’t be farther from the truth. With over 4 billion active email users and boasting the highest ROI of any other marketing tactic (a whopping 4200% average return on investment), email marketing is arguably the most effective of marketing...
Improving conversion rates is simply the process of increasing the percentage of visitors who proceed to then purchase or take a desired action. While you may have previously confused conversion rates with direct sales, it can also hold several other means depending on the business or brand’s goals.
Not only are e-commerce businesses the way of the future but they’re the way of today, with the majority of business activity and communications now taking place online in some capacity.
Running an e-commerce business comes with many hurdles and obstacles, so it’s totally acceptable to make some mistakes along the way. Some mistakes, however, are so common that it begs the question as to why it keeps happening.
Have you ever been shopping online for a particular product, only to come across one that lacks an engaging and informative description, or worse, doesn’t have one at all? If so, you’ve likely left the website page immediately, correct?
While dropshipping has developed a bad reputation over recent years due to the false perception that it’s nothing more than a get-rich-quick scheme, this perception couldn’t be further from the truth.
Video marketing isn’t only a welcomed addition to an overall digital marketing strategy but is undoubtedly the future of engagement and content consumption, making it a modern marketer’s dream on all fronts.
When selling anything, whether in person or across the web, the way you present yourself will be crucial. This does not mean you have to be a bubbling ball of energy at all times. However, it does help to be confident on camera for live shopping. With the right amount of confidence, you can create a pleasant...
The power of online retail is evident through the success of massive companies like Amazon. Even before the current pandemic, more and more people found themselves drawn to online shopping for everything from groceries to wedding rings. So let’s take a look at why online retail is better than offline and will only...
Attracting visitors to your website is great. Attracting qualified visitors is even better. But achieving conversion is always the end game. If people who are theoretically interested in what you have to offer come to your site and leave without making a purchase, then you might want to look into improving your...
