ONLIVE.SITE BLOG

One may to be tempted to think that any traffic to a website is good to take, and that if you are getting a large number of visitors, then it must mean that your visibility is adequate. And yet, as encouraging as it may be to find many Internet users gravitating towards your site, it doesn’t necessarily imply that...

Live shopping can drive customer engagement in a completely novel way. But taking that step into this medium of reaching audiences does require a bit of a learning curve. Not only are there technical factors to figure out, but it requires a method to presenting products quite different from traditional sales methods....

We have covered before how live shopping is set up to be the next crucial step for brands across the globe. With live shopping, you engage audiences through a highly human connection that leaves everyone satisfied. But what happens after the stream? Can you reuse live shopping video streams?

Whether you are a live shopping veteran or new to e-commerce, mastering this medium can take time. Onlive has spoken to some of our most successful clients to see what their take is regarding what works and what doesn’t for live shopping. So, to keep your brand moving upward, we have put together their top live video...

Knowing how to engage live shoppers will be crucial for your brand. A bored or disengaged customer is one who will not only not buy anything during a session, but they might never return to your brand. In other words, the stakes are high; success for e-commerce relies more heavily on customer engagement than other...

Being successful in e-commerce depends on maximizing the various opportunities presented in the online world. Being able to engage with consumers across multiple platforms is a vital part of this. Live shopping is one of the latest ways to truly engage with your audience and boost your brand as a whole. But is live...

Boosting your brand’s popularity and relationship with its followers depends on delivering a unique experience. But uniqueness alone is not enough! To maximize engagement, it is vital to present an enjoyable and pleasant atmosphere and setting during your live shopping streams. With this guide to setting up your live...

As the holidays approach, it is no secret that customers will be ready to spend big on gifts and more gifts. While most companies do see an increase in sales during this time, many miss out on the true potential this season provides to drive brand growth and awareness. Discounts, sales, and other gimmicks can provide...

Before the pandemic, no one could deny how brick-and-mortar retail was a big part of revenue. But Covid-19 turned the world upside down and everyone found themselves at home for months on end. While online shopping has always been popular, it lacked the interaction and personal touch of browsing in a store. Now, live...

Within a very short time, e-commerce had to evolve by leaps and bounds. More and more people are buying online, and in order not to be left behind, many businesses have decided to take this step.

Live Streaming Shopping is an online marketing strategy that allows brands, shops and companies to showcase their products through live broadcasting. These broadcasts aim at enhancing the image of your products and services and offer a more immediate, reliable and contemporary brand image. Live e-commerce is a unique...

Are you considering live streaming shopping for your retail brand but not sure where to start? We share our top tips to ensure you put on a good show every time!