ONLIVE.SITE BLOG
Discover our latest blog posts for key insights, trends and strategies that will guide you to
enhance CX, boost conversion, and maximize video commerce efforts.
How to promote your live video on social media
When you are hosting a live shopping with Onlive, you can stream it on all social media platforms at the same time. This allows you to bring traffic from all social media channels to your website. Many times, on social media users are scrolling through friends’ feeds as well as influencers and brands they like which...
The benefits of shoppable videos: How to improve your customer’s online shopping experience
Shoppable videos are interactive videos to showcase your products. Last year, 82% of the content consumed on the internet was on video. Consumers don’t want to spend their time reading product descriptions anymore; they want someone to explain it from human to human. Shoppable videos allow your customers to shop...
Gen Z Customer Service: 6 Tips to Successful Engagement
How to connect with Gen Z customers and bring them what they are looking for? Knowing how to engage with Gen Z individuals is something many long-established companies still struggle with. Their expectations differ somewhat from Millennials’, and are even further remote from what previous generations sought....
Live Stream Camera VS. Your Phone: Improve Your Game
Whether you’re looking to host a live shopping event, a live Q&A, or to offer any other type of live video content, you need to use the right kind of live stream camera. As the choice in video streaming cameras is rather wide, it’s easy to get confused as to which type of device will provide the best experience for...
7 Streaming Accessories that You Should Know About
Streaming doesn’t require much in and of itself. In theory, you could just grab your phone and connect to your favorite social media app to start live streaming to your followers. With that said, it’s not the same thing to run a decent stream as it is to engage with your audience by offering high-quality, interactive...
Video Production Process: A Step-by-Step Guide
From little-edited, sit-down videos all the way to immersive, interactive content, complete with clickable links, or even movies, the video production process remains essentially the same. It does involve some thought, tools, and know-how, but even the most basic understanding of it will give you a solid foundation on...
Interactive Video Shopping: A True Game Changer for Online Retail
Consumers are becoming increasingly demanding in terms of the customer experience they expect brands to deliver. The competition is fierce across every industry and, while the web and social media provide various opportunities for businesses, it pays to stay on top of trends and to know how to use them to your...
New Trends in Customer Service: Technology at the Heart of Customer Care
The rise of Internet-based technology has created a world where consumers expect more from brands, who need to keep up with new trends in customer service if they want to stand out. Fortunately, professionals have an ever-growing number of solutions at their disposal to ensure their customers’ satisfaction and to...
What Is Live Shopping?
Live shopping has hit the ground running in the e-commerce world, becoming the go-to choice for countless brands to engage their customers and promote their business’s growth. But what is live shopping? And what could it mean for your brand?
How to Host a Virtual Event – 6 Tips
If the global pandemic revealed anything, it is that distance is no longer an issue when it comes to organizing a successful event. In fact, companies have found hosting a virtual event to be a universal, cost-effective way to engage with their audiences that continues to be relevant in the post-COVID-19 world. With...
What Is a Personal Shopper and How Can It Boost Your Sales?
E-commerce professionals operate within a highly competitive environment. Across every sector, businesses with an online presence need to stay abreast of the latest trends in customer service if they want to stand out. Personal shopping is one such approach. By focusing on influencing the consumer purchase decision...