ONLIVE.SITE BLOG
Discover our latest blog posts for key insights, trends and strategies that will guide you to
enhance CX, boost conversion, and maximize video commerce efforts.
What is a Shoppable Video and How it Works
Content marketing is imperative to any successful digital marketing strategy or sales funnel. A key subset of content marketing is, of course, video…
Differences Between Upselling and Cross Selling
While it’s an incredible accomplishment to convert a potential customer to a paying customer, the job of an e-commerce business doesn’t stop there. In fact, it’s only just begun…
Types of E-Commerce Business Models
With e-commerce revenue increasing year-over-year globally, it’s no secret that the future is, in fact, in e-commerce. Heck, it might just be the present… With that said, while having a great idea is a start, much more is required to succeed in the e-commerce arena.
Tips on How to Get More Traffic to My Website
Like many online businesses in today’s competitive and arguably saturated digital ecosystem, you’ve likely been struggling with building your online presence and driving traffic to your website. While building your online presence encompasses several avenues including email, mobile, and social media, it all reverts...
Abandoned Shopping Carts: How Can They Be Reduced?
Consider the topic of abandoned shopping carts the equivalent of customers visiting a retail store only to walk out empty-handed. While it’s bound to happen to some degree no matter the business, if rates become too high, it’s likely an indicator that something’s wrong on the business front.
The Ultimate List of Best Online Items to Sell
As an E-commerce business trying to succeed in today’s competitive online arena, there are several considerations to be made aware of…
6 Email Marketing Best Practices
While limiting email marketing mistakes is important, identifying and implementing email marketing best practices will all but ensure success…The adage that “email is dead” is one that many subscribe to, however, it couldn’t be less true… Email isn’t only a leading distribution platform for businesses and brands but...
Guide to Email Marketing Automation
While many have the naive opinion that email is dead, this limiting belief couldn’t be farther from the truth. With over 4 billion active email users and boasting the highest ROI of any other marketing tactic (a whopping 4200% average return on investment), email marketing is arguably the most effective of marketing...
How to Increase E-Commerce Conversions
Improving conversion rates is simply the process of increasing the percentage of visitors who proceed to then purchase or take a desired action. While you may have previously confused conversion rates with direct sales, it can also hold several other means depending on the business or brand’s goals.
A Complete Guide on How to Start an E-Commerce Business
Not only are e-commerce businesses the way of the future but they’re the way of today, with the majority of business activity and communications now taking place online in some capacity.
The Most Common E-commerce Mistakes to Avoid
Running an e-commerce business comes with many hurdles and obstacles, so it’s totally acceptable to make some mistakes along the way. Some mistakes, however, are so common that it begs the question as to why it keeps happening.