ONLIVE.SITE BLOG
Discover our latest blog posts for key insights, trends and strategies that will guide you to
enhance CX, boost conversion, and maximize video commerce efforts.
Shoppable videos in your marketing strategy
Shoppable videos are a type of video format that allows customers to interact and shop from them without having to follow a link. Brands can benefit from this as a tool to showcase their products with movement as well as engage with the customers and give them a better online shopping experience overall. The idea is...
How to edit a video post in less than 10 minutes
When you have the right tools, editing a video can be a quick task. Content in video captures way more attention than on camera, therefore, companies will have to start producing video content on a daily basis. While image and text editing has been the primary task of content producers, the transition to incorporate...
How to launch a live shopping event in 7 steps
Live shopping is a form of e-commerce that combines the interactivity of social media with the convenience of online shopping right on your website. It’s a great way for businesses to engage with their target audience and showcase their products in a more dynamic and personalised way. On the other hand, it allows...
The importance of lighting in a video
Learn 6 steps to create the perfect lighting for your video content and give your audience the quality content they deserve.
How to film a live shopping event: Guide for beginners
If you’re planning to go live on camera, there are a few important steps to consider beforehand to ensure a smooth and successful experience. You might be asking yourself, what are the main things I need to check before hosting a live event? In this article, we provide you with some suggestions to make your live...
How to promote your live video on social media
When you are hosting a live shopping with Onlive, you can stream it on all social media platforms at the same time. This allows you to bring traffic from all social media channels to your website. Many times, on social media users are scrolling through friends’ feeds as well as influencers and brands they like which...
The benefits of shoppable videos: How to improve your customer’s online shopping experience
Shoppable videos are interactive videos to showcase your products. Last year, 82% of the content consumed on the internet was on video. Consumers don’t want to spend their time reading product descriptions anymore; they want someone to explain it from human to human. Shoppable videos allow your customers to shop...