Like many online businesses in today’s competitive and arguably saturated digital ecosystem, you’ve likely been struggling with building your online presence and driving traffic to your website. While building your online presence encompasses several avenues including email, mobile, and social media, it all reverts back to your website.
In other words, your website can be considered your digital storefront if you will…
The reason, however, that you might be struggling with building any level of substantial online presence is that you lack the understanding or capability to curate and execute an effective digital marketing strategy.
If this sounds like a bottleneck that you’ve identified, this article is for you!
While a digital marketing strategy is all-encompassing, its most primitive purpose is to generate leads and increase website traffic so as to increase the chances of conversion success; a recipe for long-term growth.
In short, whether your goal is to increase brand awareness, improve reputation, or capitalize on conversion, boosting website traffic is where you want to place your efforts.
With that said, in what follows, we’ll be diving into a detailed discussion surrounding the best ways to get more traffic to your site. Let’s get right into it, shall we?!
There are several ways that you as a business can increase total website traffic. Some of the most common are, of course, based on the effort to improve SEO. In short, not improving your website’s SEO score is comparable to that of forgetting to add yeast to your dough.
Without SEO, all of your digital marketing efforts are for nothing… What is SEO, you ask?! Continue reading to find out…
While this article could turn into a sizable ebook if we included every single strategy that can be implemented to increase website traffic, we did extrapolate some of the most common and effective.
The tips about to be discussed include ways to increase your website’s SEO score, how to utilize social media to your advantage, and why implementing an email marketing strategy still holds merit today despite those who believe that email is “dead”…
SEO stands for Search Engine Optimization. It’s the practice of improving the quality and quantity of website traffic via search engines. How is this accomplished, you ask? While improving SEO can be quite a complicated step, put simply, it requires organic, unpaid strategies that result in search engines recognizing your site.
Blogs are an incredible way to boost a website’s SEO score. In order to create an effective blog, the written content must first be of sound quality on relevant topics. Second, you must post them on a consistent and frequent basis. Lastly, each blog must contain a well-written title, high-volume keywords throughout, and ideally inbound and outbound links within.
This includes providing relevant & informative information, keywords sprinkled throughout, captivating copy, and an optimized URL, among other content optimizations. Oh, and don’t forget to execute an audit to mitigate any potential mistakes throughout your website!
Simply having a website doesn’t cut it these days. In order to improve SEO, you must improve your website’s functionality and ease of use. This requires ensuring that the website is easy to use and understand. It also requires ensuring that it functions properly, loads in a speedy and timely manner and that every clickable area of the website does, in fact, populate correctly. Finally, don’t forget about the website’s UI/UX design!
Social media is a strong part of any content marketing strategy and is largely the backbone of today’s digital economy.
Although it’s not yet understood why, there’s been no greater tool in modern history that provides businesses and brands alike an opportunity to reach a greater number of people, convert a greater number of clients/customers, and ultimately grow their business as there has been with social media.
The best part? it requires little to no investment to start!
By creating a consistent and engaging social media strategy while ensuring that you’re using relevant platforms for your business’s industry niche, it’s all but inevitable that you’ll remain relevant in the long term.
Another great way for driving traffic to your website organically is to utilize your current contact list, grow your contact list, and implement an effective email marketing strategy.
An effective email marketing strategy is inclusive of acquiring new leads through a follow-up campaign, implementing a lead magnet to generate new traffic through free giveaways and incentives, and even simply sending out a weekly newsletter for engagement purposes.
Lastly, email is a great way to interact with your clients. Take advantage of your best and request reviews. This won’t only boost your reputation as a law firm but will also allow you content to share on your website. Though indirectly, sharing reviews is a great way to gain industry trust and ultimately increase website traffic.
Lacking an online presence in today’s competitive digital ecosystem is equitable to the death and irrelevance of your business at large. The primary way to combat this is to, of course, drive traffic to your website as discussed throughout this article.
While creating and implementing a comprehensive digital marketing strategy is timely and tedious, it’s imperative that you prioritize it, or at the very least, outsource it at your earliest convenience.
In short, there are endless ways to increase your website’s traffic, and similarly, to improve your website’s SEO score. Hopefully, by implementing the tips shared above, you’ll get a head start on your competition and begin to experience results in no time!
Also, if you want to take a step further in your strategy, you can check our groundbreaking live shopping platform. We guarantee that it’ll blow your mind 😉
Good luck!