Shoppable Video, what it is and its benefits
Discover how Shoppable Videos can change your mundane website into an interactive and engaging shopping experience
Shoppable videos are an innovative way of combining entertainment and e-commerce. They are a relatively new concept that is gaining popularity among businesses due to their potential to boost sales. Shoppable videos are essentially videos that have clickable elements within them that take viewers directly to a product page or shopping cart. Moreover, these videos give customers a fully immersive and interactive shopping experience from the comfort of their homes. This article will give you an insight into a shoppable video, what it is and its benefits as well as how it can help your company increase sales.
Traditional online shopping is becoming mundane and uninspiring
With the rise of e-commerce, the traditional online shopping experience has become increasingly commonplace and predictable. Customers are presented with static product images and descriptions, and are required to navigate through a series of pages to find the products they are looking for. This can make the shopping experience feel mundane and uninspiring, leading to reduced customer engagement and retention. Furthermore, customers are often bombarded with a barrage of irrelevant ads and promotions, making it difficult to find the products they are interested in. As a result, customers are increasingly seeking out more innovative and interactive shopping experiences, such as shoppable videos, virtual reality, and augmented reality. These technologies provide customers with a more engaging and personalised shopping experience, allowing them to explore products in a more immersive and interactive way. If you want to read more about it, we have an article on Live Shopping vs. Traditional E-commerce.
Shoppable videos are the answer to increase your sales
Shoppable videos can be a powerful tool for businesses looking to increase their sales. They offer an interactive and engaging way for customers to explore and purchase products, allowing them to seamlessly transition from watching a video to making a purchase. This creates a more streamlined and enjoyable shopping experience for customers, which can lead to increased customer satisfaction and loyalty.
Reach more potential customers
One of the main benefits of shoppable videos is that they can help businesses reach new audiences. By creating engaging and informative videos that showcase products in a visually appealing way, businesses can attract new customers who may not have otherwise discovered their products. Shoppable videos also allow brands to promote their products on social media platforms, which can help to increase brand awareness and drive traffic to their website.
Increase your conversion rate
Another advantage of shoppable videos is that they can help businesses increase their conversion rates. By providing customers with an interactive shopping experience, businesses can reduce the number of steps required to complete a purchase, making it easier and more convenient for customers to buy their products. This can lead to higher conversion rates and ultimately, increased sales.
Improve customer engagement and retention
Shoppable videos can also help businesses improve their customer engagement and retention. By providing customers with a more personalised and interactive shopping experience, businesses can build stronger relationships with their customers. This can lead to increased customer loyalty and sales, as customers are more likely to return to a business that provides them with a positive shopping experience.
Connect with your audience
Shoppable videos are a powerful tool for businesses to connect with their audience in a transparent way and provide users with a more informed shopping decision. By incorporating shoppable videos into their marketing strategies, businesses can effectively communicate the value of their products or services, and help users make more informed purchasing decisions.
Get insights into user behaviour
Shoppable videos also provide businesses with valuable insights into user behaviour and engagement, enabling them to refine their marketing strategies and better target their audience. Ultimately, shoppable videos help bridge the gap between businesses and their audience, fostering a more transparent and collaborative relationship that benefits both parties.
In conclusion, shoppable videos are a powerful tool businesses can use to increase their sales and improve customer engagement and retention. By providing customers with an interactive and engaging shopping experience, businesses can attract new customers, increase conversion rates, and build stronger relationships with their existing customers. As such, shoppable videos should be a key part of any business’s marketing strategy. Sounds good right? Book a demo now and let us show you the power of video commerce. Now you know all about a shoppable video, what it is and its benefits, don’t hesitate to read our other blog posts on shoppable videos.
