How to create a shoppable video
Discover how to create shoppable videos and promote your products to sell more
As businesses continue to navigate the ever-changing landscape of e-commerce, finding innovative ways to reach customers and boost sales is essential. One strategy that has gained popularity in recent years is the use of shoppable videos. By allowing viewers to click on products within a video and purchase them without leaving the video player, shoppable videos provide a seamless and engaging shopping experience that can drive conversions and increase revenue. Keep reading and learn how to create a shoppable video:
In today’s digital age, video content has become an integral part of any successful marketing strategy. However, creating engaging videos that not only showcase products but also drive sales can be a challenge for businesses. This is where shoppable videos come in – they allow businesses to promote their products within the video itself and provide an easy way for customers to make a purchase.
So, how can you create a shoppable video and use it to promote your products?
Here’s a step-by-step guide:
Step 1: Plan your video
Before you start filming, you need to plan out your video. Think about what products you want to showcase, the message you want to convey, and the overall tone of the video. You should also consider the platform where you’ll be sharing the video – different platforms may require different video lengths or aspect ratios.
Step 2: Choose a shoppable video platform
There are several shoppable video platforms available, such as Onlive.site. Choose one that fits your needs and budget. It is also recommended to check the possibilities of integration with your website and if it is possible to re-stream on your social media platforms at the same time. Onlive offers all of this, book a demo.
Step 3: Create your product links
To make your video shoppable, you need to create product links. These links will direct viewers to the product page on your website where they can make a purchase. Make sure the links are accurate and up-to-date. And adjust the product pages to reflect what users see on the shoppable video so they are sure it is the right product.
Step 4: Shoot and edit your video
Once you’ve planned your video and created your product links, it’s time to start filming. Make sure the products are prominently featured in the video and that the links are displayed clearly. You can use video editing software to add the links to the video description but it is better to use the shoppable video platform’s built-in tools.
Step 5: Promote your shoppable video
Now that your shoppable video is ready, it’s time to promote it. Share it on your website, social media channels, and email marketing campaigns. You can also run paid ads on social media. Consider partnering with influencers or bloggers to help spread the word.
By following these steps, you can create a shoppable video that engages your audience and drives sales. Here are a few additional tips to keep in mind:
- Keep your video visually appealing and engaging to hold viewers’ attention.
- Make sure your products are prominently featured and easy to find within the video.
- Consider including a call to action at the end of the video to encourage viewers to make a purchase.
- Monitor your video’s performance and make adjustments as needed to optimise for conversions.
Shoppable videos are a powerful tool for businesses looking to boost their online sales. By providing an interactive and seamless shopping experience, shoppable videos can help you reach new customers and increase revenue. So why not give it a try? With a little planning and creativity, you can create a shoppable video that takes your business to the next level. Book a demo now
