When selling anything, whether in person or across the web, the way you present yourself will be crucial. This does not mean you have to be a bubbling ball of energy at all times. However, it does help to be confident on camera for live shopping. With the right amount of confidence, you can create a pleasant atmosphere that engages your audience and drives sales.
Our guide isn’t about necessarily turning you into a confidence powerhouse. Instead, we look at ways you can approach your live shopping video streams that will improve how you feel about them.
Believing in your brand and its purpose will shine through during your videos, and shoppers can feel it. If you love the products your brand makes and enjoy sharing them with your audience, that builds a solid foundation for a confident stream. You will not need to worry about hyping yourself up before a stream, because you already are excited about what your brand has to offer the world.