VIDEO FOR E-COMMERCE
Your own interactive video channel easy, fast and on your website.
Get the most out of your audiovisual content without dependencies, without ads. Sell more and retain your audience.
THE IMPORTANCE OF VIDEO MARKETING
In 2021, 92% of internet users worldwide consumed audiovisual content. Beyond music videos and viral videos, to understand the impact of video marketing on the Internet, it is enough to delve a little deeper into the data offered by Stastista: 31.6% of Internet users watched video tutorials or “how to’s”, 30.1% watched livestreaming video and 27.5% watched videos of reviews and product ratings before making their purchase decision.
The Internet has become the new television. The big difference is that this time any brand can have its own TV channel.
VIDEO MARKETING IN SOCIAL NETWORKS
That’s how it is. If in the golden years of television, brands depended on TV channels and stations, in the digital world there are no dependencies. Not even on social media. Quite the contrary, a great opportunity is opening up for brands, who can include their own audiovisual channels on their sites quickly, easily and very affordably thanks to interactive video creation apps and liveshopping platforms. and live video.
AN ONLINE TV CHANNEL FOR YOUR ECOMMERCE
Thanks to our Liveshopping platform and a simple widget, users of your website, regardless of the page where they land, will be able to immediately access the live streaming event that you are broadcasting at that moment.
Now also, with our Digital TV Channel technology, your brand’s website, your online store or your ecommerce can have its own OTT channel to broadcast its own liveshopping shows from there, re-streaming directly to your network profiles social networks, communicate your next live video events or broadcast past shows on a deferred basis.
If you are already creating audiovisual content for social networks and other third-party platforms, you can also recycle all those pre-recorded videos in just a couple of clicks, convert them into Shoppable or interactive videos and make them available to your audience on your own television channel.
VIDEO LIVE WAS JUST THE BEGINNING
You no longer needed to do any development, or have specialized personnel or have large budgets to use the full potential of video marketing in your ecommerce thanks to liveshopping technologies and interactive video creation apps. Now you won’t need any external platform to have your own television channel or teleshopping either.
ADVANTAGES OF HAVING YOUR OWN INTERACTIVE VIDEO CHANNEL
– You control your audience: make the most of the current traffic of your website or ecommerce and make sure that 100% of the commercial or brand impacts are yours. Without third-party advertising and with much more interactive potential than social networks have. Make re-streaming of all your direct to your social networks to attract traffic to your website in time and that they know your TV channel.
– Thanks to our technology, take advantage of all the SEO potential of your audiovisual content to increase your organic traffic.
– Combine live livestreaming shopping with retransmissions of previous shows and interactive videos or Shoppables: sell, build loyalty, create brand experiences and start over.
– Get to know your client better and better thanks to the collection of first-party behavioral data that will allow you to design personalized marketing and communication strategies.
All the content without overloading your website
Sales, entertainment and brand experience happen on your website or ecommerce. We take care of the technology and data processing. We’ve even created our Liveshopping School to teach you how to get the most out of each feature and how to create professional audiovisual and video marketing content yourself.
All of the above, added to the ease of integration and implementation of our technology, explains how it is now possible for any brand to have its own TV channel.