Selling cars in the digital age with live shopping
A fully-equipped marketing strategy for the automotive industry
Can you sell cars without the customer needing to visit the dealership? Absolutely, and especially when using live shopping technology. While the vendor advises interested customers via live video on a certain vehicle model thanks to the interactivity offered by this format, viewers can download the catalogue for the model in real time, find out about the main accessories, access material on the test drives conducted by specialists and even witness the configuration and customisation of their final vehicle live. All this can be accompanied by live discounts and promotions, and even financing arrangements with their agent in real time. Moreover, Live Shopping can also make all the difference in the after-sales customer service provided. If you are engaged in the automotive industry, our white paper contains everything you need to know about live shopping: from its origins to the most recent data, including the various formats and major success stories.