How to sell SaaS?

Converting demos into an interactive experience with live shopping

The sales and growth teams at SaaS companies spend a great deal of time providing demos of their technologies to potential customers. Those prospective customers usually ask for additional information (technical documentation, success stories from their sector, etc.) during those demo sessions, which is usually sent to them by e-mail afterwards. Now, with live shopping technology, all the pertinent documentation can be made available to the customer in real time, ready for download and consultation. Furthermore, the demo can also be enriched by including all sorts of marketing material: from videos summarising the value proposition to audiovisual content introducing future features scheduled on the roadmap that have not been deployed in the product itself just yet. With Live Shopping, explaining the problems that a SaaS product can solve is not only far simpler but personalised offers can be made for each customer during the live demo to incentivise purchase. If you are engaged in the SaaS industry, our white paper contains everything you need to know about live shopping: from its origins to the most recent data, including the various formats and major success stories.

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