Why live shopping is the future of e-commerce

Live shopping, the future of e-commerce

Join the video revolution with live shopping, shoppable videos and personal shopper meetings

Live shopping is revolutionising the way people shop online. It allows consumers to get a better online shopping experience and provides companies with a new form to increase sales. Video is the most consumed content online in the last few years. It captures viewers’ attention, helps potential buyers learn about a product, and it can evoke strong emotions that encourage viewers to interact more and get more shares. You might be wondering why live shopping is the future of e-commerce. We have some insights and history to explain, keep reading!

The early days of e-commerce

Once upon a time, in the early days of e-commerce, shopping online was a simple, impersonal affair. Customers would browse through a website, add items to their cart, and checkout without ever interacting with another human being. However, as technology advanced, so did the online shopping experience. The pandemic forced many people to shop online; therefore, companies had to think of new ways to showcase products to people not used to buying through a computer. Thus, it created a necessity for companies to bring their online sales to the next level and provide curated experiences through entertainment. 

The new e-commerce trend, Live Shopping

Live shopping is a revolutionary new way to shop online. With live shopping, customers can interact with hosts or influencers in real time, watch product demonstrations, ask questions, and get immediate feedback. It’s like shopping in a brick-and-mortar store but from the comfort of your own home. If you want to learn how to start hosting live shopping events and grow your online sales click here

Live Shopping, the future of e-commerce

So you might be wondering, why is live shopping the future of e-commerce? For one, it adds a human touch to the shopping experience, which can help build trust and loyalty between the customer and the brand. When customers can see and interact with a real person, it can make the online shopping experience feel more personal and authentic.

Another reason live shopping is the future of e-commerce is the video-revolution. With platforms like YouTube, TikTok, and Instagram, video has become essential to our daily lives. And as younger generations, who are accustomed to consuming content through video, become the primary consumers of e-commerce, it’s only natural that live shopping will become the norm.

The future of Video Commerce

In the future, we can expect to see live shopping evolve even further. Virtual and augmented reality technologies will likely be incorporated, allowing customers to see products more immersive and interactively. We may also see the rise of social commerce, where customers can shop directly from video platforms.

Overall, the future of e-commerce is exciting, and live shopping is poised to be at the forefront of this revolution. As technology continues to advance, we can expect the online shopping experience to become even more personalised, interactive, and enjoyable for customers. Schedule a demo for free and learn more about how our platform works. Let’s humanise sales again!

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