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The benefits of shoppable videos: How to improve your customer’s online shopping experience

Shoppable videos are interactive videos to showcase your products. Last year, 82% of the content consumed on the internet was on video. Consumers don’t want to spend their time reading product descriptions anymore; they want someone to explain it from human to human. Shoppable videos allow your customers to shop without leaving the video, send …

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Gen Z Customer Service: 6 Tips to Successful Engagement

How to connect with Gen Z customers and bring them what they are looking for? Knowing how to engage with Gen Z individuals is something many long-established companies still struggle with. Their expectations differ somewhat from Millennials’, and are even further remote from what previous generations sought. Thankfully, it’s nothing insurmountable, so long as you …

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