Live shopping and new technologies in the tourism sector

The all-time quintessential e-commerce sector is looking for new marketing strategies for travel agencies and ways to reinvent itself in general within an increasingly mature and competitive online market. The tourism industry is famous for always searching out new technologies. In this regard, live shopping technology strengthens the travel agent image as someone who can take customers to their destination before buying a holiday and help them to fully personalise their experience. Convert tourism promotion videos into shoppable formats, organise live one-to-many tourism shows to explain and highlight the advantages of a destination, and even give away holidays online in real time… the options for commercialising a holiday are multiplied with live shopping technology. If you are engaged in the tourism industry, our white paper contains everything you need to know about live shopping: from its origins to the most recent data, including the various formats and major success stories.