Not only are e-commerce businesses the way of the future but they’re the way of today, with the majority of business activity and communications now taking place online in some capacity. While there are many reasons to be interested in running an e-commerce store apart from the profits, there’s never been a more lucrative opportunity …
A Complete Guide on How to Start an E-Commerce Business Read More »
Running an e-commerce business comes with many hurdles and obstacles, so it’s totally acceptable to make some mistakes along the way. Some mistakes, however, are so common that it begs the question as to why it keeps happening. Is it laziness, lack of awareness, or sheer carelessness? Only time will tell… Luckily, whatever mistake is …
Have you ever been shopping online for a particular product, only to come across one that lacks an engaging and informative description, or worse, doesn’t have one at all? If so, you’ve likely left the website page immediately, correct? The result for that business that lacked any substantial product description? A lost lead! While it …
UI and UX design are often discussed in unison with one another, however, they do differ to some degree. In short, UI design refers to the user interface of a given website or application. The primary intention of UI design is to capitalize on functionality and user experience. UX design, then, refers to a user’s …
While dropshipping has developed a bad reputation over recent years due to the false perception that it’s nothing more than a get-rich-quick scheme, this perception couldn’t be further from the truth. Simply put, if it was that easy, everyone would be making millions of dollars off of the dropshipping model… With that said, in what …
Video marketing isn’t only a welcomed addition to an overall digital marketing strategy but is undoubtedly the future of engagement and content consumption, making it a modern marketer’s dream on all fronts. Whether you’re the average Gen Z content creator that spends hours and hours on apps like TikTok, Instagram, and YouTube, OR you’re a …
When selling anything, whether in person or across the web, the way you present yourself will be crucial. This does not mean you have to be a bubbling ball of energy at all times. However, it does help to be confident on camera for live shopping. With the right amount of confidence, you can create …
The power of online retail is evident through the success of massive companies like Amazon. Even before the current pandemic, more and more people found themselves drawn to online shopping for everything from groceries to wedding rings. So let’s take a look at why online retail is better than offline and will only continue to …
Why Online Retail Is Better than Offline: 3 Unique Reasons Read More »
Attracting visitors to your website is great. Attracting qualified visitors is even better. But achieving conversion is always the end game. If people who are theoretically interested in what you have to offer come to your site and leave without making a purchase, then you might want to look into improving your conversion rate optimization …
What Is Conversion Rate Optimization? 6 Tips to Improve your Sales Read More »
For the longest time, the physical and the digital worlds were mostly separate and practically at odds with one another. E-commerce was largely viewed as a threat to its brick-and-mortar counterparts and reconciliating the two seemed almost impossible… until the pandemic reminded us that no one wanted to see physical shops disappear altogether. What consumers …
How Phygital Retail is Changing the E-Commerce Landscape Read More »
Sales innovation examples abound in the tech industry more than in any other. Yet, at a time when consumers are fully embracing the phygital mentality, it is becoming crucial for other actors to understand the power of sales technology. With the right tools at your disposal, you can leverage these trends and implement marketing strategies …
Social media platforms are no longer just virtual places where users can share videos they enjoy and keep up with their friends. Instagram, Facebook, TikTok, or Pinterest just to name a few now offer shopping features that brands of all sizes can take advantage of. But what is social commerce, exactly? And how can you …
What Is Social Commerce and How Can Your Business Grow from It? Read More »
