INSIGHTS

6 Email Marketing Best Practices

6 Email Marketing Best Practices

While limiting email marketing mistakes is important, identifying and implementing email marketing best practices will all but ensure success…The adage that “email is dead” is one that many subscribe to, however, it couldn’t be less true… Email isn’t only a leading...

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Guide to Email Marketing Automation

Guide to Email Marketing Automation

While many have the naive opinion that email is dead, this limiting belief couldn’t be farther from the truth. With over 4 billion active email users and boasting the highest ROI of any other marketing tactic (a whopping 4200% average return on investment), email...

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How to Increase E-Commerce Conversions

How to Increase E-Commerce Conversions

Improving conversion rates is simply the process of increasing the percentage of visitors who proceed to then purchase or take a desired action. While you may have previously confused conversion rates with direct sales, it can also hold several other means depending...

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A Complete Guide on How to Start an E-Commerce Business

A Complete Guide on How to Start an E-Commerce Business

Not only are e-commerce businesses the way of the future but they’re the way of today, with the majority of business activity and communications now taking place online in some capacity. While there are many reasons to be interested in running an e-commerce store...

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The Most Common E-commerce Mistakes to Avoid

The Most Common E-commerce Mistakes to Avoid

Running an e-commerce business comes with many hurdles and obstacles, so it’s totally acceptable to make some mistakes along the way. Some mistakes, however, are so common that it begs the question as to why it keeps happening. Is it laziness, lack of awareness, or...

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Tips for E-commerce Product Descriptions

Tips for E-commerce Product Descriptions

Have you ever been shopping online for a particular product, only to come across one that lacks an engaging and informative description, or worse, doesn’t have one at all? If so, you’ve likely left the website page immediately, correct? The result for that business...

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5 eCommerce UI/UX Best Practices Today

5 eCommerce UI/UX Best Practices Today

UI and UX design are often discussed in unison with one another, however, they do differ to some degree. In short, UI design refers to the user interface of a given website or application. The primary intention of UI design is to capitalize on functionality and user...

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What is Dropshipping and How it Works

What is Dropshipping and How it Works

While dropshipping has developed a bad reputation over recent years due to the false perception that it’s nothing more than a get-rich-quick scheme, this perception couldn’t be further from the truth. Simply put, if it was that easy, everyone would be making millions...

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What is Video Marketing and How Does it Work?

What is Video Marketing and How Does it Work?

Video marketing isn’t only a welcomed addition to an overall digital marketing strategy but is undoubtedly the future of engagement and content consumption, making it a modern marketer’s dream on all fronts. Whether you’re the average Gen Z content creator that spends...

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How to Be Confident on Camera for Live Shopping

When selling anything, whether in person or across the web, the way you present yourself will be crucial. This does not mean you have to be a bubbling ball of energy at all times. However, it does help to be confident on camera for live shopping. With the right amount...

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Why Online Retail Is Better than Offline: 3 Unique Reasons

The power of online retail is evident through the success of massive companies like Amazon. Even before the current pandemic, more and more people found themselves drawn to online shopping for everything from groceries to wedding rings. So let’s take a look at why...

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