As an E-commerce business trying to succeed in today’s competitive online arena, there are several considerations to be made aware of… First, it’s important to realize that due to the saturation in nearly every market imaginable, it’s already incredibly challenging to get and remain relevant. This is where drive and determination play a major role. …
While limiting email marketing mistakes is important, identifying and implementing email marketing best practices will all but ensure success…The adage that “email is dead” is one that many subscribe to, however, it couldn’t be less true… Email isn’t only a leading distribution platform for businesses and brands but for leisure communication purposes as well. It …
While many have the naive opinion that email is dead, this limiting belief couldn’t be farther from the truth. With over 4 billion active email users and boasting the highest ROI of any other marketing tactic (a whopping 4200% average return on investment), email marketing is arguably the most effective of marketing automation tactics, and …
Improving conversion rates is simply the process of increasing the percentage of visitors who proceed to then purchase or take a desired action. While you may have previously confused conversion rates with direct sales, it can also hold several other means depending on the business or brand’s goals. With that said, whatever the goals and …
Not only are e-commerce businesses the way of the future but they’re the way of today, with the majority of business activity and communications now taking place online in some capacity. While there are many reasons to be interested in running an e-commerce store apart from the profits, there’s never been a more lucrative opportunity …
A Complete Guide on How to Start an E-Commerce Business Read More »
Running an e-commerce business comes with many hurdles and obstacles, so it’s totally acceptable to make some mistakes along the way. Some mistakes, however, are so common that it begs the question as to why it keeps happening. Is it laziness, lack of awareness, or sheer carelessness? Only time will tell… Luckily, whatever mistake is …
Have you ever been shopping online for a particular product, only to come across one that lacks an engaging and informative description, or worse, doesn’t have one at all? If so, you’ve likely left the website page immediately, correct? The result for that business that lacked any substantial product description? A lost lead! While it …
UI and UX design are often discussed in unison with one another, however, they do differ to some degree. In short, UI design refers to the user interface of a given website or application. The primary intention of UI design is to capitalize on functionality and user experience. UX design, then, refers to a user’s …
While dropshipping has developed a bad reputation over recent years due to the false perception that it’s nothing more than a get-rich-quick scheme, this perception couldn’t be further from the truth. Simply put, if it was that easy, everyone would be making millions of dollars off of the dropshipping model… With that said, in what …
Video marketing isn’t only a welcomed addition to an overall digital marketing strategy but is undoubtedly the future of engagement and content consumption, making it a modern marketer’s dream on all fronts. Whether you’re the average Gen Z content creator that spends hours and hours on apps like TikTok, Instagram, and YouTube, OR you’re a …
When selling anything, whether in person or across the web, the way you present yourself will be crucial. This does not mean you have to be a bubbling ball of energy at all times. However, it does help to be confident on camera for live shopping. With the right amount of confidence, you can create …
The power of online retail is evident through the success of massive companies like Amazon. Even before the current pandemic, more and more people found themselves drawn to online shopping for everything from groceries to wedding rings. So let’s take a look at why online retail is better than offline and will only continue to …
Why Online Retail Is Better than Offline: 3 Unique Reasons Read More »
