INSIGHTS
How to Host a Virtual Event – 6 Tips
If the global pandemic revealed anything, it is that distance is no longer an issue when it comes to organizing a successful event. In fact, companies have found hosting a virtual event to be a universal, cost-effective way to engage with their audiences that continues to be relevant in the post-COVID-19 world. With the right …
Interactive Video Shopping: A True Game Changer for Online Retail
Consumers are becoming increasingly demanding in terms of the customer experience they expect brands to deliver. The competition is fierce across every industry and, while the web and social media provide various opportunities for businesses, it pays to stay on top of trends and to know how to use them to your advantage. Shoppable videos …
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New Trends in Customer Service: Technology at the Heart of Customer Care
The rise of Internet-based technology has created a world where consumers expect more from brands, who need to keep up with new trends in customer service if they want to stand out. Fortunately, professionals have an ever-growing number of solutions at their disposal to ensure their customers’ satisfaction and to bring them experiences that contribute …
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What Is Live Shopping?
Live shopping has hit the ground running in the e-commerce world, becoming the go-to choice for countless brands to engage their customers and promote their business’s growth. But what is live shopping? And what could it mean for your brand? Our quick guide covers all you need to know about this modern way to reach …
How to Host a Virtual Event – 6 Tips
If the global pandemic revealed anything, it is that distance is no longer an issue when it comes to organizing a successful event. In fact, companies have found hosting a virtual event to be a universal, cost-effective way to engage with their audiences that continues to be relevant in the post-COVID-19 world. With the right …
What Is a Personal Shopper and How Can It Boost Your Sales?
E-commerce professionals operate within a highly competitive environment. Across every sector, businesses with an online presence need to stay abreast of the latest trends in customer service if they want to stand out. Personal shopping is one such approach. By focusing on influencing the consumer purchase decision process, this method promises an increase in conversion …
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Choosing the Right Host for Your Live Shopping Stream
Products are the lifeblood of a brand. But choosing the right host for your live shopping stream lays the foundation for successfully engaging your audience. It might seem easy at first. Just pick someone charismatic and put them in front of a camera, right? Well, not quite. Choosing the right host can involve several factors, …
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What is a Shoppable Video and How it Works
Content marketing is imperative to any successful digital marketing strategy or sales funnel. A key subset of content marketing is, of course, video… Video has been around for ages, employed traditionally in outlets like television commercials to promote products and encourage indirect sales. Today, however, video is much more than that, seen all around us …
Differences Between Upselling and Cross Selling
While it’s an incredible accomplishment to convert a potential customer to a paying customer, the job of an e-commerce business doesn’t stop there. In fact, it’s only just begun… In other words, the goal isn’t only to increase one-time conversions, it’s to turn those one-time conversions into lifetime ambassadors of your brand or business, ultimately …
Types of E-Commerce Business Models
With e-commerce revenue increasing year-over-year globally, it’s no secret that the future is, in fact, in e-commerce. Heck, it might just be the present… With that said, while having a great idea is a start, much more is required to succeed in the e-commerce arena. Some of the most basic include defining your audience, devising …
Tips on How to Get More Traffic to My Website
Like many online businesses in today’s competitive and arguably saturated digital ecosystem, you’ve likely been struggling with building your online presence and driving traffic to your website. While building your online presence encompasses several avenues including email, mobile, and social media, it all reverts back to your website. In other words, your website can be …
Abandoned Shopping Carts: How Can They Be Reduced?
Consider the topic of abandoned shopping carts the equivalent of customers visiting a retail store only to walk out empty-handed. While it’s bound to happen to some degree no matter the business, if rates become too high, it’s likely an indicator that something’s wrong on the business front. While determining a normal rate of abandoned …
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