Interactive Video Shopping: A True Game Changer for Online Retail

Consumers are becoming increasingly demanding in terms of the customer experience they expect brands to deliver. The competition is fierce across every industry and, while the web and social media provide various opportunities for businesses, it pays to stay on top of trends and to know how to use them to your advantage. Shoppable videos …

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New Trends in Customer Service: Technology at the Heart of Customer Care

The rise of Internet-based technology has created a world where consumers expect more from brands, who need to keep up with new trends in customer service if they want to stand out. Fortunately, professionals have an ever-growing number of solutions at their disposal to ensure their customers’ satisfaction and to bring them experiences that contribute …

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What Is Live Shopping?

Live shopping has hit the ground running in the e-commerce world, becoming the go-to choice for countless brands to engage their customers and promote their business’s growth. But what is live shopping? And what could it mean for your brand? Our quick guide covers all you need to know about this modern way to reach …

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What Is a Personal Shopper and How Can It Boost Your Sales?

E-commerce professionals operate within a highly competitive environment. Across every sector, businesses with an online presence need to stay abreast of the latest trends in customer service if they want to stand out. Personal shopping is one such approach. By focusing on influencing the consumer purchase decision process, this method promises an increase in conversion …

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Differences Between Upselling and Cross Selling

While it’s an incredible accomplishment to convert a potential customer to a paying customer, the job of an e-commerce business doesn’t stop there. In fact, it’s only just begun… In other words, the goal isn’t only to increase one-time conversions, it’s to turn those one-time conversions into lifetime ambassadors of your brand or business, ultimately …

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Tips on How to Get More Traffic to My Website

Like many online businesses in today’s competitive and arguably saturated digital ecosystem, you’ve likely been struggling with building your online presence and driving traffic to your website. While building your online presence encompasses several avenues including email, mobile, and social media, it all reverts back to your website. In other words, your website can be …

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