How to launch a live shopping event in 7 steps

Live shopping is a form of e-commerce that combines the interactivity of social media with the convenience of online shopping right on your website. It’s a great way for businesses to engage with their target audience and showcase their products in a more dynamic and personalised way. On the other hand, it allows consumers to immerse into the products, get a feeling for what the brand stands for and ask questions. This combination essentially translates into higher conversion. Learn how to launch a live shopping event in 7 steps:

Many businesses struggle to grow their sales. Companies might have good sales channels including social media, a good website, SEO and SEM however, they still struggle to grow their sales significantly. Live shopping is becoming an increasingly important sales channel which has shown great results for our clients since they started using it. Live shopping can increase conversion rates, time on site, attention rate, organic traffic and life-time value. It sounds good right?

Here’s a step-by-step guide on how your company can host live shopping events and grow their online sales:

Step 1: Identify your target audience and products

The first step in hosting a successful live shopping event is to identify your target audience and the products you want to showcase. This will help marketing professionals to improve their marketing strategies achieving great results. So, it is crucial to identify products that fit your specific audience and engage with them.

Step 2: Choose a platform 

Choose a live shopping platform that suits your needs and set up your event. Make sure to choose a platform that is user-friendly and has the features you need to showcase your products effectively. Onlive.site is a no-code platform to create live shopping experiences and shoppable videos, book a demo and let us show you the power of this tool. You could start growing your sales today!

Step 3: Set up your event

Set up your event with a catchy title, description, and images of your products. Customers will want to either learn about your brand and its products or to be entertained. You can play around with both formats and also consider partnering with influencers or other businesses to increase the reach of your event. 

Step 4: Promote your event

Promote your live shopping event through your website, social media channels, and email marketing campaigns. Use engaging and visually appealing content to capture the attention of your target audience and encourage them to register for the event.

Step 5: Prepare for the event

Make sure you have everything you need to make your live shopping event a success. This includes preparing your products, setting up your equipment, and rehearsing your presentation. You may also want to consider offering special deals or discounts for attendees to encourage sales. Test everything at least once before you go live.

Step 6: Go live and engage with your audience

When it’s time for your live shopping event, make sure to engage with your audience and keep them interested in your products. Use interactive features like polls, quizzes, and Q&A sessions to keep the conversation flowing. Encourage attendees to ask questions and provide feedback on your products. You might want to invite guests or customers themselves as testimonials to talk about the product. 

Step 7: Follow up with attendees

After your live shopping event, follow up with attendees to thank them for their participation and offer additional support or information about your products. Use this opportunity to drive sales by offering special discounts or promotions for a limited time. Onlive.site offers businesses a report after each live stream, this data is priceless for a marketing team. Imagine having all the emails of the users who placed an item in the cart, or the times when the live was more engaging. With this information you can not only re-market but also allow you to improve the live shopping each time. 

In conclusion, hosting a live shopping event is an effective way for companies to engage with their target audience and drive online sales. Now you know how to launch a live shopping event in 7 steps and you can create a successful live that showcases your products and provides value to your audience. If you use onlive.site, these shopping events can then be saved in a TV channel on your website and link parts of the videos to product descriptions for new visitors. Don’t stop your business from growing and try live shopping!