Improving conversion rates is simply the process of increasing the percentage of visitors who proceed to then purchase or take a desired action. While you may have previously confused conversion rates with direct sales, it can also hold several other means depending on the business or brand’s goals.
With that said, whatever the goals and objectives might be, the end goal, of course, should always be sales and profit; after all, the primary purpose of a business is to, you guessed it, make money!
So, if you’re eager to learn more about how to improve conversion rates on your eCommerce website whilst reducing bounce rates in the process, continue reading, for this article is for you…
5 Tips for Increasing Website Conversions
The following will be a discussion surrounding the best tips for increasing website conversion rates. In total, we’ll be covering five (5) ways for doing so. Those five tips are as follows: Optimize for SEO, Improve Web Design and Branding, Optimize for Mobile, Provide REAL Social Proof, and Utilize Affiliate Marketing.
Finally, it goes without saying when seeking to increase website conversions or grow the business in any way, it’s imperative that you do so with your customer/buyer’s journey in mind.
Without getting into too much detail, when your marketing strategy is aligned with the buyer’s journey, your success is inevitable! So, without further ado, here’s how to increase conversions on your website.
Optimize for SEO
Whether standard SEO practices like blogging and interlinking or technical SEO like improvements to website load times, optimizing for SEO is imperative both for conversion rates and the overall success of your business.
Improving a website’s technical SEO, in particular, is an often overlooked task that most ignore. This is because of its steep learning curve of both web development and basic marketing tactics. Not to mention, it can be timely and costly to implement and optimize…
In the long run, however, improving your website’s technical SEO will save you an abundance of time, money, and headaches, while ultimately increasing e-commerce conversion rates.
Improve Web Design and Branding
A professional design that fits your brand identity is essential to the customer experience; from the UI/UX design and its ease of use during transactions to the way that the design’s content aligns with your target audience and their needs.
An e-commerce brand’s website design doesn’t only comprise the content and the appearance of the interface, either. Instead, it includes the features of interaction, the calls to action within the website copy itself, a robust search function, as well as other elements and implements that create a more user-friendly, engaging experience.
Not only does a professional and efficient design build trust between brand and customer but it also builds authority in your respective industry, thus increasing conversion rates both directly and indirectly.
Optimize for Mobile
Nearly 75% of all online purchases now occur on mobile. To illustrate how large of a market mobile is, here’s a statistic: In 2021, eCommerce sales on mobile reached nearly $360 billion. In the coming years, this number is presumed to double!
By ignoring mobile e-commerce opportunities, these are the numbers you’re missing out on…Don’t you want a piece of that pie?!
In order to capitalize on this market, thus increasing conversion rates through the roof, you must optimize your e-commerce store for mobile devices. Not only will this improve the buyer experience but it will return numbers you never thought possible coming from a desktop-centric platform.
Provide REAL Social Proof
Today’s digital users value authenticity, transparency, and realness now more than ever. Just as much they value such things, so too can they see through the inauthenticity and deception.
Similar to the idea that online consumers will bounce as fast as they’ve visited if the website functionality isn’t up to par, so too will they banish a brand or business should they sense a level of inauthenticity.
In order to combat these potential roadblocks as an e-commerce brand and continue to experience flourishing conversion rates, it’s imperative to provide real social proof through your content.
Social proof can take the form of honest reviews and ratings or user-generated testimonials (UGC) and can be distributed across e-commerce platforms (website, email, social media, etc).
One of many good ways to generate engagement and provide social proof is by implementing Livestream Shopping into your sales strategy.