How to Be Confident on Camera for Live Shopping

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Person jumping and confident and ready for being on camera for live shopping.

When selling anything, whether in person or across the web, the way you present yourself will be crucial. This does not mean you have to be a bubbling ball of energy at all times. However, it does help to be confident on camera for live shopping. With the right amount of confidence, you can create a pleasant atmosphere that engages your audience and drives sales.

How to Be Confident on Camera for Live Shopping

Our guide isn’t about necessarily turning you into a confidence powerhouse. Instead, we look at ways you can approach your live shopping video streams that will improve how you feel about them.

1: Vibe With Your Message

Believing in your brand and its purpose will shine through during your videos, and shoppers can feel it. If you love the products your brand makes and enjoy sharing them with your audience, that builds a solid foundation for a confident stream. You will not need to worry about hyping yourself up before a stream, because you already are excited about what your brand has to offer the world.

2: Recognize Not Everyone Will Be a Fan

Illustration showing both likes and dislikes for a live shopping stream

Nothing marks success more than having people criticize or critique what you and your brand are doing. While listening to positive and helpful feedback can be a factor for more growth, letting detractors affect your live shopping confidence will only set you back. As long as your target audience is on board with your brand, you will see continued growth as more people recognize the benefits your brand has to offer.

3: Don't Let Mishaps Bother You

No one in existence has avoided making mistakes in their careers. From mixing up words to low sales, we recommend not letting a session bring you down. Instead, any mishaps or mistakes can be excellent seeds for additional growth and improvements. Besides, it is almost always true that you will notice any mistakes and give them far more weight than your audience will. As long as you keep the ball rolling, you will be fine.

4: Come Prepared

Preparing for a live shopping stream can differ from one person to the next. Some people might feel comfortable only once they have fully memorized a script and accounted for all possible outcomes. Others can feel ready with far less preparation. Find the sweet spot for yourself and try to hit that every time. Practice and preparation may sound like extra work, but they save you energy in the long run because you will feel more confident on camera for live shopping.

5: Dress Appropriately

Again, this can vary from one person to the next. The idea is to wear something that boosts your confidence rather than detracts from it. Think about what outfits or cosmetics bring out the most confidence in yourself and your appearance. Once you find what works for you, you will immediately feel at least a few levels more confident when you like how you are presenting yourself.  

6: Smile (It Helps!)

Live shopping smiling and feeling confident

Now, this does not mean you have to keep a smile plastered on your face every moment of your stream. Trust us, that would look unnatural and could even leave your audience feeling weirded out. However, if you find yourself in a tight spot, even a gently forced smile can naturally relieve some stress, which can in turn make you feel at least slightly more confident.

Learn What Works for You

Confidence comes from feeling comfortable. So, to be confident on camera for live shopping is largely a matter of learning what makes you feel comfortable. It might take some time and trial-and-error, but with a little awareness and an open mind, you can find what makes you comfortable. The next thing you know, you will feel more confident during your sessions for livestream shopping and take your brand into the future.  

Try Out Our Tips in Your Next Live Shopping Stream

With confidence and the right live shopping software on your side, live shopping can turn into an enjoyable and fun experience. Contact Onlive.Site today to set up a free demonstration of our video engagement platform and see how it can improve your brand’s potential and reach wide audiences.

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