Customer care services in the era of live shopping

In the era of customer experience, customer service teams and call centres have become a key tool for attracting, retaining and building loyalty in consumers who increasingly demonstrate less brand attachment. The digital transformation under way within the customer service industry and the customer support sector has produced several milestones in recent years: ticket management tools and CRMs; new service channels, such as social media; messaging services based on Whatsapp; chatbots; and artificial intelligence. Nonetheless, people still make all the difference in the field of customer service. Thanks to Live Shopping, customer service agents can offer a more premium service than ever by combining technology with the human factor in order to boost all satisfaction metrics. If you are engaged in customer service industries, our white paper contains everything you need to know about live shopping: from its origins to the most recent data, including the various formats and major success stories.