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As the holidays approach, it is no secret that customers will be ready to spend big on gifts and more gifts. While most companies do see an increase in sales during this time, many miss out on the true potential this season provides to drive brand growth and awareness. Discounts, sales, and other gimmicks can provide
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Before the pandemic, no one could deny how brick-and-mortar retail was a big part of revenue. But Covid-19 turned the world upside down and everyone found themselves at home for months on end. While online shopping has always been popular, it lacked the interaction and personal touch of browsing in a store. Now, live shopping is
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