The benefits of shoppable videos: How to improve your customer’s online shopping experience

Shoppable videos are interactive videos to showcase your products. Last year, 82% of the content consumed on the internet was on video. Consumers don’t want to spend their time reading product descriptions anymore; they want someone to explain it from human to human. Shoppable videos allow your customers to shop without leaving the video, send surveys and games like quizzes as well as to link all your products. It is a no brainer for businesses to sell more. We will explain some of its benefits to push you one step closer in trying it. 

Shoppable videos are an innovative way to improve the online shopping experience for customers. Here are some of the benefits that shoppable videos can provide:

  1. Enhanced engagement: Shoppable videos can be highly engaging and entertaining, providing a unique and interactive experience for customers. By providing an immersive experience, customers are more likely to stay on your website for a longer period of time, increasing the chances of a purchase. 
  2. Increased conversions: By incorporating clickable links, product images, and other interactive elements, shoppable videos can help increase the conversion rate of visitors to customers. When customers can easily find and purchase the products they see in a video, they are more likely to make a purchase and get a better feel for the product than on a static image. 
  3. Uplift the customer experience: Shoppable videos provide a seamless shopping experience by allowing customers to purchase products without having to leave the video. This eliminates the need for customers to search for the products they are interested in, improving the overall shopping experience. 
  4. Better product visualisation: Shoppable videos can showcase products in a more engaging and visually appealing way, allowing customers to see products in action and understand their features and benefits better. This can help customers make more informed purchasing decisions and not get surprised when they receive it. If you want to know more about the importance of lighting in your videos click here.
  5. Analytics and insights: Shoppable videos can provide valuable insights into customer behavior and preferences, allowing businesses to optimise their marketing strategies and product offerings. For example, a marketing campaign could use the data from all the users that left a product in their shopping cart.
  6. Reduce returns: You know those trends that show “what I ordered” vs “what I got”? Or videos where people show the colour of a product photo on the website vs in real light. It is crucial to reduce returns as well as its costs and logistics for companies. Shoppable videos are a great way to showcase the product to show real colours, measurements and textures to be fully transparent with the client and lower the number of returns. 

Overall, shoppable videos can significantly improve the customer’s online shopping experience by providing an immersive and engaging experience, increasing conversions, and improving product visualisation, customer insights and reduced returns. We know this might seem overwhelming at first but you will get the handle of it once you start creating the shoppable videos with tools like Onlive.

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