Every year, there are key dates and holidays to keep in mind, like Valentine's Day or Black Friday. But what about all the unique days in between? Here is a complete guide of some special days that could help your eCommerce brand grow in 2024.
In this article, we will share some fun and valuable dates you can leverage in 2024 to grow your brand online, increase engagement, and reach an untapped audience. Depending on the industry, these days can help your brand stand out and bring change to your marketing strategy.
Blue Monday, January 15th 2024: Blue Monday is known as "the most depressing day of the year". Brands can use this day to create uplifting or positive content for social media or, if planned ahead, create a campaign related to motivation or positive self-talk and self-care.
Industries such as beauty and cosmetics, health and fitness, and retail could truly thrive by incorporating this day into their content calendar or marketing strategy. With self-care and feel-good products, we often feel better in the cold and gray months. That, paired with the new year's resolutions so many people set at the beginning of the year, there is a lot of opportunity.
Love Your Pet Day, February 20th 2024: February is full of important dates like Valentine's Day and even the Super Bowl, but they don't hold global popularity. One thing we can agree on is that almost everyone loves animals. So Love Your Pet Day is a great day to keep in mind depending on the industry and brand.
Petcare and animal-related brands can offer exclusive discounts, go live on social media, and much more. Doing so can help increase engagement and sales on an otherwise normal day of the year!
International Women's Day, March 8th 2024: International Women's Day may be the most well-known day on this list, and for good reason. It's a day celebrated around the world that highlights women's achievements and empowerment.
This day brings a lot of areas of opportunity for brand's worldwide. From marketing campaigns offering discounts or related content that further empowers and supports women. Brands with a strong social media presence or those wanting to increase theirs can consider collaborating with influencers to boost their reach and be on the right side of history. Check out the Saigu Cosmetics case study, which highlights the success the brand had by collaborating with a top makeup influencer in live events and on social media.
Earth Day, April 22nd 2024: Earth Day is a very significant and well known day that promotes environmental awareness and sustainability.
Brands that prioritize sustainability and environmentally-friendly products can take advantage of this day and incorporate it into their strategy each year. Whether it's offering discounts on top products or collaborating with an environmental brand or influencer, the possibilities are endless.
Star Wars Day, May 4th 2024: Star Wars Day is always on May 4th thanks to the great play on words from "May the Force be with you.. (may the fourth be with you). Get it? Pretty clever!
Retail or fashion brands that have Star Wars merchandise may use this day to offer deals or launch new items. Other brands can simply incorporate the theme and play on words into a unique campaign to catch the attention of their target audience.
International Yoga Day, June 21st 2024: International Yoga Day allows yoga lovers to embrace the spiritual and physical benefits of practicing yoga. For businesses within health and wellness or physical activity arena, this is a great day to incorporate into the marketing calendar. Offer discounts on yoga-related products or yoga classes. Create content with wellness, health or spiritual tips. Create live video to stream to social media audiences, share products or even host a yoga class. ONLIVE.SITE's video commerce platform allows brands to get creative with live video.
World Chocolate Day, July 7th 2024: Who doesn't like chocolate? For companies in the food industry, this is a great way to sweeten up content, offer discounts, or even host a live shopping event to highlight recipes and offer exclusive deals for viewers. A recent example of a food-related event is the live event by EconoToGo with PepsiCo Puerto Rico showcasing Doritos Dinamita. Viewers got exclusive offers and interacted with the host. Watch the full event here for some inspiration.
World Photography Day, August 19th 2024: World Photography Day celebrates the art and impact of photography. Companies within the consumer electronics industry can leverage this time of the year to launch exclusive deals, share photography tips, or explore partnerships with influencers. Better yet, they can combine all three by hosting a live shopping event. With ONLIVE.SITE, brands can showcase products, offer discounts and talk to their live audience all at once. It's simple and it's proven to be the best way to boost sales and engagement.
National Grandparents' Day, September 8th 2024 (In the United States): We love grandparents! Of course they deserve their own day. Basically any industry can leverage this day, as everyone has different likes and interests. Industries that may thrive are food and beverage, retail, and fashion. International Grandparents Day is an opportunity to offer some discounts so that everyone can spoil their grandparents!
World Coffee Day, October 1st 2024: International Coffee Day is a great opportunity for not only coffee brands, but home electronics brands as well. Offer discounts on coffee products and coffee machines, or even host a live shopping event to highlight recipes and offer exclusive deals for viewers.
Take Lavazza for example. In a recent live shopping event powered by ONLIVE.SITE, they share some coffee recipes while showcasing top products and deals for the holiday season. Check it out below!
Movemeber, the entire month of November: If you're not familiar with Movember, you may have heard of "No-shave November" which goes hand in hand with Movember. Movember is a charity centered around raising awareness for men's health issues.
Wellness brands or pharmaceutical brands can use this day to support this cause by offering discounts on grooming or wellness products. Depending on the company, it can be taken a few steps further by partnering with a related organization or influencer to bring more light to the event.
Free Shipping Day, December 14th 2024: We all know about Cyber Monday in December, but don't forget about Free Shipping Day! As the holidays approach, the last-minute shoppers start to worry. This is a great opportunity to offer some great deals on top of free shipping.
One popular tactic is to set a minimum order value that qualifies for free shipping. Brands can promote this through email marketing campaigns and website banners. To create a sense of urgency, be sure to highlight a limited-time offer.
The start of a new year is a great time to incorporate some new ideas into your brand's marketing strategy. With these 12 special days, there's a lot that can be done to reach a wider audience, improve engagement, and increase lead generation. The best part? Incorporating video, the most consumed type of content around the world, is the perfect way to do so.
Want to see a top brand leading the way with virtual shopping and video commerce? Check out one of our latest case studies that highlights the incredible results seen by Škoda, a leading automotive manufacturer. See the potential for yourself and download the free case study.